Ximeta is a luxurious, romantic and charming milk tea and coffee shop. Founded in 2023, focusing on traditional Vietnamese tea, Ximeta has proven that it has a potential customer base and a desire to express itself more clearly and uniquely in the market.

Ximeta means Xi-me-toi, a creative name with the desire to honor and explore the radiance that comes from within, and therefore be seen and felt. Through this meaning, I designed a simple Wordmark containing a dot () surrounding the word Me represented by an italicized foot that acts as a visual metaphor: Inviting to explore and feel; Simple but meaningful. In addition, in all branding applications, the dot () can appear flexibly as a visual highlight containing important information.

The Typographic tone of the identity is based on visualizing the flow and passion of the resulting flavor, so there is always a rhythm of movement of words and lines when expressing the content. This leads to endless and interesting interpretations, contributing to a consistent identity that shares a cohesive approach.